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(Eestikeelne allpool!) I’m back with another post in my series of “I wrote a thesis on blogging and need to share everything I found out”. During the process I interviewed ten Estonian bloggers on how and why they work with brands and as a result, put together a little guide for both bloggers and PRs on how to work with the other side. Because frankly, blogging is still some mystical land of pink-iced cupcakes and lipstick releases that only a handful of companies in Estonia…Continue Reading “A Guide For Bloggers: Working With Brands”

I’m aware that the title sounds like I’m in the cast of the next chick-flick 00’s film, calling my bestie on my hamburger phone and gushing over some rockstar guy, but tbh, that’s exactly what I want to do, when I find another cool band. If EDM is your cup of tea, I don’t mind if you look away now, but any indie-loving pop-rock girls, plug in your earphones and get ready! Having been to quite a few gigs this year and wishing for the…Continue Reading “5 bands you totally need to listen!”

(Eestikeelne allpool, nagu ikka!) About a month ago I handed in my BA thesis on the topic of bloggers covering branded content on their blogs and disclosing the posts in proper terms (or not, as I found out). Even though I’m planning a longer post about all things #sponsored, I decided to start introducing my schoolwork here on the blog with a little by-finding of my work – that’s an overview of all the different ways a blogger can make money. While Estonia is regarded as being…Continue Reading “How Bloggers Make Money”

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Vahel mõtlen, miks kõik tähtsamad kultuuri-, moe- ja blogiüritused Tallinnas toimuvad, aga siis jõuan ikka ja alati sellele järeldusele, et niisama põnevuse pärast ei hakka keegi neid kuskil mujal linnas korraldama ja tegelikult on ka kogu sihtpublik Tallinnas kohe käe-jala juures olemas. See-eest on moesündmuste poolest Tartul eriti hästi läinud, sest vaid paarinädalase vahega toimuvad nii kunstikooli Mood-Performance-Tants kui ka Loomemajanduskeskuse korraldatav Antoniuse moeshow. Mis iseenesest on ka pisut imelik, sest kuipalju Tartus ikka seda fancyt moetarbijat publikut on? Käisin sel aastal mõlemat showd vaatamas,…Continue Reading “Kuidas elab Tartu moe-elu?”

While being in the process of writing a bachelor thesis of the ethical aspects of fashion blogging and being a blogger in the start of a new season myself, I’ve recently started thinking more about where I buy, what I buy and more importantly, why I buy. I’d like to pride myself in thinking that I’ve started to shop less (maybe because I was saving for this birthday trip to The Netherlands), but I still get the occasional “ooh, this would look so great in…Continue Reading “On Asos and the ethics of fast fashion”

Hi! Hello, and welcome to my new blog. Bowtie Diary is no more and Self Made is here. On a level it’s still the same blog, with a facelift and a fancy slider on the home page, but in reality I’ve felt for a fair amount of time that bowties are better left in high school and in order to fully embrace blogging again, I needed a ~rebrand~. So here is Self Made, a blog about all things concerning a twenty-something who’s just graduating from…Continue Reading “Self Made is here!”

How’s everyone’s January going? Hope you’re busy bees (or taking it easy, whichever was your plan)! I myself am catching up with all the semester’s work and literally have been spending full working days behind my laptop writing essays and my dissertation. So to wind down a bit, I’ve rekindled with my Spotify account and whenever I need some cosy background music or a pick-me-up after a day at the library (my walk home is exactly three songs) I turn to a playlist. A huge…Continue Reading “Mid-Week, Mid-January Playlist”

In one form or another, I’ve always done an end-of-the-year post. So keeping up with tradition I just can’t go into the new year without wrapping it up here (only to plan all things better and bigger for the next year). This year has been a whirlwind both personally and globally, but eventually we’ll remember the good things (and because I still really like the idea of an anti bucket list), let’s focus on these here too. So this year, to name a few personal accomplishments, I moved in with…Continue Reading “Wrapping Up 2016 (In Velvet)”

Not a lot of things excite me more than the prospect of one day having a place of my own and getting to decorate it to my heart’s content. Which in my case means a load of plants, pictures on every wall and an unhealthy amount of nostalgic trinkets here and there. And a cat. Until I have a place of my own in the most Holly Golightly of ways, I’ll have to do with little personal details and clever interiour planning. So I present…Continue Reading “Dorm Room Decoration Ideas”

See pisut krüptiline pealkiri tähistab ajakirja MOOD uuenduskuuri, mis lugejate jaoks suure üllatusena septembrinumbriga välja kuulutati. Välja on vahetatud kogu toimetus, lihvitud natuke kujundust ja rubriike juurde tekitatud. Olen ikka aeg-ajalt selle ajakirja tegemistel silma peal hoidnud (kuigi tõsi, viimasel ajal jätsin numbrid pigem ostmata), seega läksin suure huviga poodi “uuenenud” ajakirja järele, kus lubati rohkem sisu, rohkem teemasid ja kõvemat ajakirjandust.  Mis ma leidsin? Moeajakirjana alustanud MOOD on saanud täiesti tavaliseks naisteajakirjaks, milles moeleheküljed on pigem moe pärast (pardon the pun) sisse pandud ja…Continue Reading “MOOD vs mood”