(eestikeelne allpool) I’ve been hooked on podcasts for a good few years now and more often than not, I’m finding myself tuning in to a conversation, rather than a Spotify playlist. Based on what I’m feeling like  – needing a pick me up, a good laugh or just something for the background on my walk to work – I’ve developed quite a selection to choose from. I mainly use the Acast app to follow, stream or download my faves, but they’re all on iTunes as…Continue Reading “Six Podcasts for Six Moods”

    (eestikeelne allpool) The thing with having a blog is, that behind the outfit posts, press events and content plans, it’s first and foremost a diary. So looking back on 2017 and reading through my last post of last year, I realise that even without really thinking of it, I’ve accomplished most of what I thought I would. Even if I thought I didn’t set myself any goals or made any big resolutions, they still happened. I intended to go resolution-free to 2018 as…Continue Reading “Oh hi, 2018”

I hope you’re spending your Christmas exactly the way you’d prefer to – with friends, family, with a movie or cocktails -, that you’re all done with packing and maybe even opened a few sneaky presents already. Giving presents (and wrapping them!) is one of my favourite part of Christmas, but this year, in the frenzy of shopping for everyone else, I did make a few online orders and accidentally found something nice in the shops for myself as well. But if you can’t even…Continue Reading “A Christmas Haul: To Me, From Me”


(eestikeelne allpool) I’m back with another post in my series of “I wrote a thesis on blogging and need to share everything I found out”. Today’s bit focuses on tips for brands. Basically, interviewing the bloggers for my thesis, I realised that the expectations bloggers have for brands and for collaborations are totally different to brands’ idea of a collaboration – two pieces of the same puzzle that just didn’t seem to fit together! So if you have any PR friends, do share this with them,…Continue Reading “A Guide For Brands: Working With Bloggers”


(Eestikeelne allpool!) I’m back with another post in my series of “I wrote a thesis on blogging and need to share everything I found out”. During the process I interviewed ten Estonian bloggers on how and why they work with brands and as a result, put together a little guide for both bloggers and PRs on how to work with the other side. Because frankly, blogging is still some mystical land of pink-iced cupcakes and lipstick releases that only a handful of companies in Estonia…Continue Reading “A Guide For Bloggers: Working With Brands”

I’m aware that the title sounds like I’m in the cast of the next chick-flick 00’s film, calling my bestie on my hamburger phone and gushing over some rockstar guy, but tbh, that’s exactly what I want to do, when I find another cool band. If EDM is your cup of tea, I don’t mind if you look away now, but any indie-loving pop-rock girls, plug in your earphones and get ready! Having been to quite a few gigs this year and wishing for the…Continue Reading “5 bands you totally need to listen!”

(Eestikeelne allpool, nagu ikka!) About a month ago I handed in my BA thesis on the topic of bloggers covering branded content on their blogs and disclosing the posts in proper terms (or not, as I found out). Even though I’m planning a longer post about all things #sponsored, I decided to start introducing my schoolwork here on the blog with a little by-finding of my work – that’s an overview of all the different ways a blogger can make money. While Estonia is regarded as being…Continue Reading “How Bloggers Make Money”


Vahel mõtlen, miks kõik tähtsamad kultuuri-, moe- ja blogiüritused Tallinnas toimuvad, aga siis jõuan ikka ja alati sellele järeldusele, et niisama põnevuse pärast ei hakka keegi neid kuskil mujal linnas korraldama ja tegelikult on ka kogu sihtpublik Tallinnas kohe käe-jala juures olemas. See-eest on moesündmuste poolest Tartul eriti hästi läinud, sest vaid paarinädalase vahega toimuvad nii kunstikooli Mood-Performance-Tants kui ka Loomemajanduskeskuse korraldatav Antoniuse moeshow. Mis iseenesest on ka pisut imelik, sest kuipalju Tartus ikka seda fancyt moetarbijat publikut on? Käisin sel aastal mõlemat showd vaatamas,…Continue Reading “Kuidas elab Tartu moe-elu?”

While being in the process of writing a bachelor thesis of the ethical aspects of fashion blogging and being a blogger in the start of a new season myself, I’ve recently started thinking more about where I buy, what I buy and more importantly, why I buy. I’d like to pride myself in thinking that I’ve started to shop less (maybe because I was saving for this birthday trip to The Netherlands), but I still get the occasional “ooh, this would look so great in…Continue Reading “On Asos and the ethics of fast fashion”

Hi! Hello, and welcome to my new blog. Bowtie Diary is no more and Self Made is here. On a level it’s still the same blog, with a facelift and a fancy slider on the home page, but in reality I’ve felt for a fair amount of time that bowties are better left in high school and in order to fully embrace blogging again, I needed a ~rebrand~. So here is Self Made, a blog about all things concerning a twenty-something who’s just graduating from…Continue Reading “Self Made is here!”