You know how you have those favourite places – cafés, book stores, shoe stores, street corners, favourite pink house (just me?) – that seem to be for ever and ever? You know the smell, the cosy feeling of something so familiar, the same friendly faces and it seems almost incomprehensible that one day they might close and vanish into thin air. Because surely, if it’s your favourite place it must be so many other peoples’ too, right? So when I heard that my favourite coffee…Continue Reading “A Day In Tallinn”

I hope you’re spending your Christmas exactly the way you’d prefer to – with friends, family, with a movie or cocktails -, that you’re all done with packing and maybe even opened a few sneaky presents already. Giving presents (and wrapping them!) is one of my favourite part of Christmas, but this year, in the frenzy of shopping for everyone else, I did make a few online orders and accidentally found something nice in the shops for myself as well. But if you can’t even…Continue Reading “A Christmas Haul: To Me, From Me”

tartu-winter-fashion-blogger-outfit

Cancel the glitter, seasonal dressing à la Estonia means layering on my thickest jumpers, making the most of my winter boots and road-testing the hat that my boyfriend described as “just like the one Keira Knightley had in Love Actually“. I’ll take any compliment referencing my favourite Christmas movie, thank you very much! Together with the first thick snow of the season and Tartu finally switching its winter lights on, I’m feeling pretty festive! Other than my mind being occupied with all things Christmas (I really…Continue Reading “The One With The Snow”

blogging-flat-lay-flowers-coffee

(eestikeelne allpool) I’m back with another post in my series of “I wrote a thesis on blogging and need to share everything I found out”. Today’s bit focuses on tips for brands. Basically, interviewing the bloggers for my thesis, I realised that the expectations bloggers have for brands and for collaborations are totally different to brands’ idea of a collaboration – two pieces of the same puzzle that just didn’t seem to fit together! So if you have any PR friends, do share this with them,…Continue Reading “A Guide For Brands: Working With Bloggers”